DAZN Bet has received regulatory approval to enter the Ontario online gambling market after securing a license from the Alcohol and Gaming Commission of Ontario (AGCO). While an official launch date has not yet been announced, the approval paves the way for DAZN Bet to offer both online casino gaming and sports betting products to players in the province.
DAZN Bet to Integrate With DAZN’s Live Sports Streaming
The launch in Ontario will take place in partnership with Pragmatic Group, with DAZN Bet planning to integrate DAZN Group’s live sports streaming directly into its sportsbook platform. This strategy aims to create a seamless experience where fans can watch live sports and place bets within the same ecosystem.
Before going live, DAZN Bet still needs to finalize operational details with iGaming Ontario, the agency responsible for overseeing internet gaming in the province. Only after those arrangements are complete will the operator confirm an official launch timeline.
Potential Expansion Beyond Ontario and Into Other Canadian Provinces
DAZN Bet has not yet revealed extensive details about its broader Canadian or North American strategy. However, another Canadian province, Alberta, has been actively exploring the legalization of regulated iGaming and sports betting. If Alberta proceeds with its plans, it could present an additional entry point for DAZN Bet in Canada and further expand the brand’s presence in the region.
Limited Movement in the US, Strong Focus on Europe
In contrast to its emerging interest in Canada, DAZN Bet has remained cautious about entering the United States sports betting market. For now, the brand operates primarily in the United Kingdom, where it has seen solid engagement with its gaming and betting products.
Beyond the UK, DAZN Bet has expanded into key European markets such as Germany and Spain. This growing European footprint demonstrates the company’s strategy of establishing a strong base in regulated jurisdictions before considering more complex markets like the US.
DAZN’s Existing Presence in Canada
Although DAZN Bet is new to Ontario, DAZN as a media and streaming brand is already well established in Canada. DAZN Canada launched in 2017 and holds exclusive rights to NFL Game Pass in the country, making it a popular platform for football fans and sports viewers.
The arrival of DAZN Bet in Ontario represents a natural extension of this existing presence. By combining sports streaming and sports betting within a single ecosystem, DAZN aims to deepen engagement with Canadian sports fans and provide a more immersive and diverse entertainment experience.
